Platform heatmaps
A visual guide to investment platform charges
Platform heatmaps are visual tools used to compare the fees and charges of different investment platforms. They use colour-coding to show at a glance which platforms are the most and least expensive.
Typically, heatmaps show fees for different types of accounts, such as ISAs and SIPPs, as well as fees for different types of investments, such as funds and shares. This makes it easy for investors to compare costs between platforms and choose the one that best suits their needs.
Platform heatmaps can be an invaluable tool for anyone looking to invest in a DIY investment platform, as they provide a clear and simple way to compare fees and charges.
Heatmap legend
Low fees
Mid fees
High fees
Portfolio with 100% in ISAs
| £50,000 | £100,000 | £250,000 | £500,000 | £1m | £2m | |
| AJ Bell | 0.25% | 0.25% | 0.25% | 0.17% | 0.09% | 0.04% |
| Aviva Consumer Platform | 0.40% | 0.37% | 0.36% | 0.30% | 0.15% | 0.08% |
| Barclays Smart Investor | 0.20% | 0.20% | 0.20% | 0.20% | 0.15% | 0.08% |
| Bestinvest | 0.40% | 0.40% | 0.40% | 0.30% | 0.20% | 0.10% |
| Charles Stanley Direct | 0.35% | 0.35% | 0.35% | 0.27% | 0.21% | 0.13% |
| Chelsea Financial | 0.40% | 0.40% | 0.40% | 0.37% | 0.34% | 0.29% |
| Close Brothers | 0.25% | 0.25% | 0.25% | 0.25% | 0.20% | 0.00% |
| Fidelity Personal Investing | 0.35% | 0.35% | 0.20% | 0.20% | 0.20% | 0.10% |
| Financial Discounts Direct | 0.65% | 0.62% | 0.59% | 0.52% | 0.47% | 0.44% |
| Fundsnet | 0.66% | 0.66% | 0.66% | 0.57% | 0.38% | 0.27% |
| Gather Investing | 0.36% | 0.36% | 0.36% | 0.36% | 0.36% | 0.36% |
| Halifax Share Dealing | 0.07% | 0.04% | 0.01% | 0.01% | 0.00% | 0.00% |
| Hargreaves Lansdown | 0.45% | 0.45% | 0.45% | 0.35% | 0.30% | 0.20% |
| interactive investor (Investor) | 0.29% | 0.14% | 0.06% | 0.03% | 0.01% | 0.01% |
| interactive investor (Super Investor) | 0.48% | 0.24% | 0.10% | 0.05% | 0.02% | 0.01% |
| iWeb | 0.20% | 0.10% | 0.04% | 0.02% | 0.01% | 0.01% |
| Retiready | 0.50% | 0.45% | 0.36% | 0.33% | 0.31% | 0.31% |
| Santander Investment Hub | 0.35% | 0.27% | 0.23% | 0.21% | 0.16% | 0.13% |
| Strawberry Invest | 0.30% | 0.25% | 0.22% | 0.21% | 0.21% | 0.10% |
| The Big Exchange | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% | 0.25% |
| TILLIT | 0.40% | 0.40% | 0.40% | 0.40% | 0.40% | 0.40% |
| True Potential Investor | 0.40% | 0.40% | 0.40% | 0.40% | 0.40% | 0.40% |
| Vanguard | 0.15% | 0.15% | 0.15% | 0.08% | 0.04% | 0.02% |
| Willis Owen | 0.40% | 0.35% | 0.26% | 0.21% | 0.18% | 0.16% |
| Average | 0.35% | 0.31% | 0.28% | 0.24% | 0.20% | 0.16% |
Portfolio with 50% in a Sipp and 25% in both GIA and ISAs
| £50,000 | £100,000 | £250,000 | £500,000 | £1m | £2m | |
| AJ Bell | 0.25% | 0.25% | 0.25% | 0.25% | 0.21% | 0.13% |
| Aviva Consumer Platform | 0.40% | 0.37% | 0.36% | 0.30% | 0.15% | 0.08% |
| Barclays Smart Investor | 0.50% | 0.35% | 0.26% | 0.23% | 0.17% | 0.08% |
| Bestinvest | 0.35% | 0.35% | 0.35% | 0.35% | 0.32% | 0.24% |
| Charles Stanley Direct | 0.59% | 0.35% | 0.35% | 0.27% | 0.21% | 0.13% |
| Chelsea Financial | 0.40% | 0.40% | 0.40% | 0.37% | 0.34% | 0.29% |
| Close Brothers | 0.25% | 0.25% | 0.25% | 0.25% | 0.20% | 0.00% |
| Fidelity Personal Investing | 0.35% | 0.35% | 0.20% | 0.20% | 0.20% | 0.10% |
| Halifax Share Dealing | 0.25% | 0.13% | 0.09% | 0.04% | 0.02% | 0.01% |
| Hargreaves Lansdown | 0.45% | 0.45% | 0.45% | 0.45% | 0.40% | 0.33% |
| interactive investor (Investor) | 0.53% | 0.26% | 0.11% | 0.05% | 0.03% | 0.01% |
| interactive investor (Super Investor) | 0.72% | 0.36% | 0.14% | 0.07% | 0.04% | 0.02% |
| iWeb | 0.58% | 0.29% | 0.15% | 0.08% | 0.04% | 0.02% |
| Strawberry Invest | 0.30% | 0.25% | 0.22% | 0.21% | 0.21% | 0.10% |
| True Potential Investor | 0.40% | 0.40% | 0.40% | 0.40% | 0.40% | 0.40% |
| Vanguard | 0.15% | 0.15% | 0.15% | 0.08% | 0.04% | 0.02% |
| Willis Owen | 0.40% | 0.40% | 0.38% | 0.32% | 0.25% | 0.20% |
| Average | 0.40% | 0.32% | 0.26% | 0.23% | 0.19% | 0.13% |
Portfolio with 100% in a Sipp
| £50,000 | £100,000 | £250,000 | £500,000 | £1m | £2m | |
| AJ Bell | 0.25% | 0.25% | 0.25% | 0.17% | 0.09% | 0.04% |
| Aviva Consumer Platform | 0.40% | 0.37% | 0.36% | 0.30% | 0.15% | 0.08% |
| Barclays Smart Investor | 0.50% | 0.35% | 0.26% | 0.23% | 0.17% | 0.08% |
| Bestinvest | 0.30% | 0.30% | 0.30% | 0.25% | 0.17% | 0.09% |
| Charles Stanley Direct | 0.35% | 0.35% | 0.35% | 0.27% | 0.21% | 0.13% |
| Chelsea Financial | 0.40% | 0.40% | 0.40% | 0.37% | 0.34% | 0.29% |
| Close Brothers | 0.25% | 0.25% | 0.25% | 0.25% | 0.20% | 0.00% |
| Fidelity Personal Investing | 0.35% | 0.35% | 0.20% | 0.20% | 0.20% | 0.10% |
| Halifax Share Dealing | 0.18% | 0.18% | 0.07% | 0.04% | 0.02% | 0.01% |
| Hargreaves Lansdown | 0.45% | 0.45% | 0.45% | 0.35% | 0.30% | 0.20% |
| interactive investor (Investor) | 0.53% | 0.26% | 0.11% | 0.05% | 0.03% | 0.01% |
| interactive investor (Pension Builder) | 0.31% | 0.16% | 0.06% | 0.03% | 0.02% | 0.01% |
| interactive investor (Super Investor) | 0.72% | 0.36% | 0.14% | 0.07% | 0.04% | 0.02% |
| iWeb | 0.18% | 0.18% | 0.07% | 0.04% | 0.02% | 0.01% |
| Retiready | 0.50% | 0.45% | 0.36% | 0.33% | 0.31% | 0.31% |
| Strawberry Invest | 0.30% | 0.25% | 0.22% | 0.21% | 0.21% | 0.10% |
| True Potential Investor | 0.40% | 0.40% | 0.40% | 0.40% | 0.40% | 0.40% |
| Vanguard | 0.15% | 0.15% | 0.15% | 0.08% | 0.04% | 0.02% |
| Willis Owen | 0.40% | 0.40% | 0.31% | 0.23% | 0.19% | 0.17% |
| Average | 0.36% | 0.31% | 0.25% | 0.20% | 0.16% | 0.11% |
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