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Aviva Consumer Platform

Aviva is a well-known insurance provider and household name. Its direct-to-consumer platform is embedded into its broader consumer portal. As well as providing access to a variety of insurance products and policies, consumers can open general investment accounts, ISAs and pensions. A junior ISA from the Wealthify subsidiary is also available.

Available products & wrappers

General investments ISAs Lifetime ISAs Junior ISAs Pensions & SIPPs Junior pensions & SIPPs Other
Junior ISA from Aviva's Wealthify subsidiary Access to a variety of Aviva insurance products

Available investments

UK funds Offshore funds ETFs ITs Equities Bonds Other

Table of charges

Platform charges Product charges Other charges
0-£50,000 0.40% - -
£50,000.01-£250,000 0.35% - -
£250,000.01-£500,000 0.25% - -
Over £500,000 0.00% - -

Research, tools and information

Data & tools

A variety of calculators and planners to help consumers. These include a retirement planners and tools, life insurance calculator, life expectancy calculator, financial personality profiler and Shape My Future, a tool to 'help you daydream about the lifestyle you might like in the future'.

Compare+Invest review of Aviva Consumer Platform

Products & wrappers Investments Research & guidance Charges Overall rating

Our review of Aviva

Aviva does it all, which isn’t necessarily a good thing if you only want to use them as an investment platform. As more of a full financial lifestyle company, investments are only one small part of what they offer. And as a result, this part of the service is very basic.

In general, their website is very clear and intuitive – a dream to use, with tools, planners and guidance aplenty. However, the jury’s out on how useful this information is for beginners who are still learning.

As for the range of investments, they’re nothing special but certainly good enough for investors who aren’t so hands-on. If you want more independence and tons of choice, you’d be better off elsewhere. Otherwise, Aviva is a pretty good option.