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Dodl is the app-based robo-adviser of investment behemoth, AJ Bell. It has two main objectives: keep things simple and low cost.

Build your Dodl investment portfolio from the straightforward range of AJ Bell funds, themed investments and the ability to buy shares via GIA, ISA, Sipp and LISA.

Available products & wrappers

General investments ISAs Lifetime ISAs Junior ISAs Pensions & SIPPs Junior pensions & SIPPs Other

Table of charges

Platform charges Product charges Other charges
Robo charge 0.15% (Min £1 per month)

Research, tools and information


Build your investment knowledge as well as your portfolio with the learn tab.

Minimum investments

Lump-sum Top-ups Monthly
£100 £25

Compare + Invest review of Dodl

Products & wrappers Research & guidance Charges Overall rating

What is Dodl

Dodl is AJ Bell’s investment app. AJ Bell already has an investment platform, but it found that newbie investors were often too scared to make the leap from saving to investing. It launched Dodl to help people start investing with an easy-to-use, pared-down investment app. The investment range is also pared down with 7 of its own funds and 23 themed funds 23 themed funds on big trends like technology, infrastructure, healthcare, robotics and property.

Our review of Dodl

With its accent on simplicity this app is a great way to ease newbies into investing.